Load Balancing (LB), is now popping up on the corporate security agenda! LB is no longer just about managing traffic flows across enterprise routers and servers. In the age of the cloud and software defined networking (SDN), the LB off-loading function has serious possibilities for deflecting DDOS attacks by shifting attack traffic from the corporate server to a public cloud provider. Next generation software load balancers with advanced dashboard capabilities can also provide deep analytics down to the individual application. This is exemplified in the next-generation SDN load balancing just announced by AVI Networks.